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Reimagine True Beauty Through Charity

Welcome back to Biscotti and Bracelets.
Today we are featuring an online prime beauty retailer who gives their customers a way to give back to their favorite charities simply by shopping.

Meet BeautyKind, the Beauty Retailer Reimagining True Beauty Through Charity

Prime Beauty Brand Retailer Gives 5% of Every Product Purchase to Charity of Buyer’s Choice



DALLAS, TEXAS — July 24, 2018 — While dozens of beauty retailers crowd the online landscape, only one inspires shoppers to fill their bag with their favorite products, along with integrity, as they give back to the causes closest to their hearts.



BeautyKind  an online prime beauty retailer, gives 5% of the product purchase price on each and every purchase to a charity of their customer’s choice – at no extra cost. Relaunched in May 2018, BeautyKind is under new leadership, bolstered by experienced marketing, brand and analytics teams and a fresh focus on revolutionizing the beauty industry through daily charitable efforts driven by its customers.



With more than 1.5 million partner charities, BeautyKind empowers customers to spread kindness and make an impactful difference. As part of the newly initiated #beautykindgives challenge, for example, customers can upload a video on their social channels sharing the importance of their favorite charity for an opportunity to be the Weekly Spotlight Winner and have $1,000 given by the BeautyKind Foundation to the highlighted charity in their name.



“While we are a beauty retailer first, our ultimate mission is to empower our customers to give back to the causes that matter most to them,” said Interim CEO, Neil Waterman, a father of three, including a son with Down Syndrome and a daughter with Cornelia de Lange Syndrome. “We encourage people to Join the Movement, because together we truly can make the world a kinder place.” For more information, visit

www.beautykindgives.com/pages/join-the-movement



With approximately 100 brands and counting available on its website, BeautyKind continues to carefully curate relationships with the coveted beauty brands its customers want and those who both embrace and embody BeautyKind’s passion for cause kindness. Under the direction of the new merchandising team led by Lisa Green, President of Beauty, the Company has recently brought on some of the biggest brand names in the industry (including Peter Thomas Roth, Stila, Philosophy, and beautyblender®, among others), with exciting new additions scheduled in the coming months.



“We like to say ‘Beauty is our passion. Kindness is our cause’,” said Green. “After working in the beauty industry for more than 25 years, I felt compelled to make a positive impact.  That’s why I joined BeautyKind. Because everyone wants to be their most beautiful selves, but we also empower them to feel kind. Collectively, we can help change the world, sparking a movement within this industry that is fueled by kind hearts and beautiful souls."

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